SWOT Analysis

Oracle Master Data Management Software Deep Plowing The Chinese Market

Within a year as a continuous release of 11 innovative versions of the software, Oracle Master Data Management (MDM) in fiscal year 2009, the business has developed rapidly, including strong growth in MDM software licenses, Oracle master data management, good performance of the overall revenue, and accelerating innovation was because the majority of industry customers.

Market research analyst Gartner's analysis shows that in the past 2008 years, Oracle Master Data Management market share once again surpass the leading competitors of similar products, for master data management (MDM) in two important areas: customer master data management and product master data management, Oracle's master data management (MDM) products in the Gartner Magic Quadrant (Gartner specialized analysis chart) of the "leaders" quadrant in the study of global multiple suppliers of MDM Products assessment and management of customer-specific data types and an independent assessment of product data type.

Oracle Master Data Management (MasterDataManagement, MDM) is an integrated, comprehensive enterprise master data (business analysis of enterprise business operation and the basis on which key data) management platform, with enterprise-level primary data storage, master data integration, master data cleansing, master data, data sharing, monitoring, and five main functions, to fully connect to corporate data content (use and sharing of data between departments) and enterprise master data within the unity, integrity and consistency. Currently, Oracle's master data management product mainly: Oracle Customer Data Hub, Oracle supplier data centers, Oracle Data Center, Oracle Financial Data Center, Oracle site data centers, Oracle continued to launch products and different types of master data management component, together constitute a comprehensive Oracle Master Data Management (MDM) solutions.

As a true enterprise data sources, Oracle Master Data Management (MDM) platform for data management services as well as by the surrounding application integration and business intelligence systems support to the unified management of key enterprise customers, suppliers, products and financial information, can integrate and maintain enterprise-wide comprehensive, accurate and authoritative master data and master data information such as shared services, and distributed to the necessary business analysis system, Oracle master data management solution has the following features:

- To ensure the uniqueness and accuracy of data: the effective spread order and focus on key business processes and applications in data segments, through a series of matching, integration and cleansing rules to the formation of a single real data source, and provides workflow-based data monitoring process to achieve continuous data quality maintenance. Finally, a unified data assets as a Web service to the surrounding business systems, enterprise-wide master data to achieve synergies;

- Reduce data management costs: provide a unified repository to centrally manage business critical data assets, and can access those data assets to provide services to the peripheral applications, providing real-time access to master data WEB services, including matching, for all the necessary information and application information;

- For better report: accurate, valid data is accurate and effective reporting basis, OracleMDM can be cleaned, re-row, after finishing the accuracy of the data available to the enterprise business analysis system, to be more accurate decision-making support;

- Provide enterprise architecture based on flexibility and innovation: maintaining sustained, the only accurate master data assets in the changing business environment to enhance IT Flexibility to meet the explosive demand for data growth.

After 7 years of continuous innovation and development, Oracle master data management, enterprise-wide master data in the context of synergies and improved model of a set of end to end implementation to meet customer needs, namely "to promote the model" and "pull mode",

I am an expert from China Crafts Suppliers, usually analyzes all kind of industries situation, such as grain storage silos , automatic plant waterers.


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